The Impact Of Steve Lesnard In The Sports Industry


Steve Lesnard is a renowned Global Brand Consultant whose ideology is always finding a consumer problem and working towards resolving it. Throughout his profession, Mr. Lesnard has participated in multiple international activities such as leading high profile international brand initiatives, launching iconic items and establishing sophisticated affiliations across different fields. The most recognized collaborations pioneered by Steve include partnerships across sports, lifestyle, and technology.


As a global executive, Mr. Steve Lesnard demonstrated his interests in sports, which resulted in his enrolment in a sports brand. Being the Sports Marketing and Footwear Manager, Steve Lesnard led the Canadian and American teams into winning the snowboarding gold medals. See Related Link for more information.


Besides, Mr. Lesnard has served in the Women & Cross Brand where he redefined the experience for women in retail sports. He championed for the creation of the premier women’s retail stores in partnerships with influential personalities like Jamie King, Madonna and an international superstar famous as Rihanna. Through this, Steve inspired many women to engage actively in sports activities. As he finalized his tenure at the company, Steve transformed the running division of the brand into the fastest-developing category with revenue worth $5.3 billion. In the latter, he utilized technology to augment products like the Lunar, Vaporfly shoe and Vapormax and Reaction Innovations. Upon leaving the Women’s brand, Mr. Lesnard decided to incept his organization.


His idea for consumer marketing and international brand landscape developed from his passion for varying nations and cultures. As such, Steve’s aim was to travel the globe frequently to experience different cultures. According to Mr. Lesnard, sports are a global language that has enabled him to integrate numerous gaps in different cultures. Steve Lesnard focuses on establishing common values, which will leverage sports and consumer moments thus creating incredible experiences. Besides traveling and pursuing his passion, Steve Lesnard brings his concepts into life through interaction and communication with his teammates.


Mr. Steve Lesnard appreciates the personalization at scale trend. He postulates that today’s globe gives brands the opportunity to customize their operations through the integration of consumer data. According to Steve, the continuous personalization of brands to suit consumers’ needs will boost the relationship between the entities. Through curiosity, speculation of the market will enhance the determination of client needs appropriately.


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Success Story of Igor Cornelsen, an accomplished Brazilian Investor

Igor Cornelsen, a retired investment banker, invests in stocks for commodity and foreign exchange investment through Bainbridge Group. He is an expert in stocks and other closely related areas.

Born in 1987 in Curitiba, Brazil, Igor Cornelsen wanted to be an engineer at a young age. He joined Federal University of Parana to pursue Engineering. He diverted from the course and started studying economics in the university. Joining the university was an achievement on its own owing to the fact that it was the only university which offered engineering course in Santa Parana States. He graduated with the economics degree in 1970.

After graduation, Multibanco hired Igor Cornelsen to serve as an Investment banker. He earned the position after it was established he was good in computing compound interest calculations. At the time, computers were rarely available and the skill was a hotcake. After Bank of America’s acquisition of Multibanco, he embarked on a new journey at Unibanco.

Unibanco is a Brazilian investment firm. However, he didn’t stay long in the company. He moved to London Merchant Bank where he served as an investment advisor. London Merchant Bank changed its name to Libra Bank PLC. The opportunity to serve in the company excited him because he got to receive payments in US Dollars for the first time in his life. His work at Libra Bank PLC was impressive and as a result, he was promoted to be a member of the company’s board of directors. He was a member of the board of directors of the company for seven years and at some point, he represented the company in Brazil.

Igor Cornelsen embarked on a new path in 1995 when he decided to start his own investment firm called Bainbridge Investment Inc., The Bahamas-based company identifies viable investment opportunities as well as formulating investment strategies.

Vijay Eswaran: Taking a Look at QNet’s Founder

Born in Malaysia in 1960, Vijay Eswaran is one of the major forces shaping the future of business in East Asia. His motivational speech entitled “Finding Your Purpose” brought inspiration to thousands of young professionals who are looking to emulate his success. He’s the chairman of the University Council of Quest International University as well as founder and CEO of the Q Group. Eswaran is also the author of six books on business and motivation. His most recent missive is 2016’s “Two Minutes from the Abyss: 11 Pillars of Life Management”. It’s a humorous book filled with personal anecdotes that urges readers to overcome fear and embrace life.

It’s rare in a world dominated by greedy corporations and crony capitalism to find a leader who doesn’t feel that success and compassion are mutually exclusive. His charitable foundations work with local and international agencies to promote community development and well-being, guaranty education for special needs children, and empower women. Dr. Eswaran strives to lead by example. He has a truly 21st century vision for addressing the ills that face society and keep the most vulnerable among us from fulfilling their mission.

In addition to his motivational approach to life, business savvy, and a commitment to inspiring others to live their dreams, Vijay Eswaran has received recognition by peers and international organizations alike. Among his many awards are the ASEAN Business Advisory Council and Lifetime Achievement Award for Global Entrepreneurship in 2016 and another Lifetime Achievement Award in Regional Philanthropy during the 3rd Chinese World Economic Forum. In 2016, Eswaran was also conferred an Honorary Doctorate in Economics and Global Business by Pannasastra University in Cambodia. As if that wasn’t enough distinction, he established both the RYTHM and Vijayaratnam Foundations. Most recently, he made the Forbes Asia’s list of Heroes of Philanthropy.