People who shop on JD.com know how big the company is. They know that they can find high-quality products through the website and that it has a lot of traffic. It is estimated that the company is worth more than $12 billion, and that millions of customers shop every day. What these customers may not know is the story behind the multi-billion-dollar business empire, and its chief executive officer, Richard Liu. His story is one that surprises and inspires budding entrepreneurs in equal measures. Liu Qiangdong’s ability to transform a small business operating in a small shop into a worldwide brand still amazes many people.
The childhood story of Liu
As a child growing in the province of Jiangsu in China, Richard Liu Qiangdong had a lot of motivation. He had lived with his parents who were working in coal and knew the importance of hard work in life. In addition to that, the parents never missed an opportunity to remind him the importance of working hard in school. Therefore, he put in his best performance and got a place in the Peoples University of China. This would be the beginning of good things in his life because after graduation, he was still hungry for more education and so, he studied computer science. View More Information Here.
How he was employed and how he started his business
When Richard Liu Qiangdong graduated from University, he chose an employment opportunity at Japan Life. The company was involved in the distribution of natural supplements, and Liu was happy to get a chance to contribute to its growth. Later, he was appointed to be the director of computers, but he only worked there for a short time because his mind was fixed on starting a business. Therefore, he left to start selling magneto-optical products in a shop that he rented in a local town.
Liu was not contended by the few local customers that the business attracted, and therefore, he created an ecommerce platform to reach out to more clients. This saw a rapid growth in sales and caught the attention of many other companies. They asked Richard Liu Qiangdong for a chance to sell their products on his platform, and so, JD.com was transformed into a multi-billion-dollar company with worldwide customers.