Steve Lesnard is a renowned Global Brand Consultant whose ideology is always finding a consumer problem and working towards resolving it. Throughout his profession, Mr. Lesnard has participated in multiple international activities such as leading high profile international brand initiatives, launching iconic items and establishing sophisticated affiliations across different fields. The most recognized collaborations pioneered by Steve include partnerships across sports, lifestyle, and technology.
As a global executive, Mr. Steve Lesnard demonstrated his interests in sports, which resulted in his enrolment in a sports brand. Being the Sports Marketing and Footwear Manager, Steve Lesnard led the Canadian and American teams into winning the snowboarding gold medals. See Related Link for more information.
Besides, Mr. Lesnard has served in the Women & Cross Brand where he redefined the experience for women in retail sports. He championed for the creation of the premier women’s retail stores in partnerships with influential personalities like Jamie King, Madonna and an international superstar famous as Rihanna. Through this, Steve inspired many women to engage actively in sports activities. As he finalized his tenure at the company, Steve transformed the running division of the brand into the fastest-developing category with revenue worth $5.3 billion. In the latter, he utilized technology to augment products like the Lunar, Vaporfly shoe and Vapormax and Reaction Innovations. Upon leaving the Women’s brand, Mr. Lesnard decided to incept his organization.
His idea for consumer marketing and international brand landscape developed from his passion for varying nations and cultures. As such, Steve’s aim was to travel the globe frequently to experience different cultures. According to Mr. Lesnard, sports are a global language that has enabled him to integrate numerous gaps in different cultures. Steve Lesnard focuses on establishing common values, which will leverage sports and consumer moments thus creating incredible experiences. Besides traveling and pursuing his passion, Steve Lesnard brings his concepts into life through interaction and communication with his teammates.
Mr. Steve Lesnard appreciates the personalization at scale trend. He postulates that today’s globe gives brands the opportunity to customize their operations through the integration of consumer data. According to Steve, the continuous personalization of brands to suit consumers’ needs will boost the relationship between the entities. Through curiosity, speculation of the market will enhance the determination of client needs appropriately.
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