Steve Lesnard, a digital marketing expert highlights that social media platforms are becoming major marketing platforms for many organizations around the world. These platforms have become known to the organizations targeting young generation. Statistics indicate that a considerable number of youthful people have their presence on various social media platforms such as Facebook, Twitter, and Instagram. It is also important to highlight that marketing in these platforms is cheap and reaches many people.
Digital marketing techniques are changing the way companies view marketing and the way they view various products and services. Marketers have now realized that they can use alternative marketing techniques and reach a considerable number of people, more than what they could have achieved by using the traditional marketing techniques. Besides, it’s the aim of any business to cut costs while at the same time maximize output. Digital marketing strategies are helping organizations to accomplish just that.
However, Steve Lesnard notes that it is not all merry about the digital marketing styles. Most of them have proved to be very reliable in the results they have generated within a short period. However, it is important to record that these marketing techniques can be counterproductive, especially when they are not applied in a professional manner. Companies that want to record success must place customers at the center of the marketing messages. Marketing should be all about customer and the needs of the customer.
One of the strategies that brands can use to market their products to the customers is enhancing consumer experience in product delivery. It is important that marketing companies make sure that customers get to benefit from the marketing messages so that they can value the products on the market. Customers should like to know how the product helps them, how they should use it, and how it adds value to their life.
According to Steve Lesnard, many brands fail because they prioritize on creating awareness about a particular product rather than telling the customers how they would benefit from the product. Marketing messages should be outlining the features of the product that the customers want to hear.