Steve Lesnard, a digital marketing expert highlights that social media platforms are becoming major marketing platforms for many organizations around the world. These platforms have become known to the organizations targeting young generation. Statistics indicate that a considerable number of youthful people have their presence on various social media platforms such as Facebook, Twitter, and Instagram. It is also important to highlight that marketing in these platforms is cheap and reaches many people.
Digital marketing techniques are changing the way companies view marketing and the way they view various products and services. Marketers have now realized that they can use alternative marketing techniques and reach a considerable number of people, more than what they could have achieved by using the traditional marketing techniques. Besides, it’s the aim of any business to cut costs while at the same time maximize output. Digital marketing strategies are helping organizations to accomplish just that.
However, Steve Lesnard notes that it is not all merry about the digital marketing styles. Most of them have proved to be very reliable in the results they have generated within a short period. However, it is important to record that these marketing techniques can be counterproductive, especially when they are not applied in a professional manner. Companies that want to record success must place customers at the center of the marketing messages. Marketing should be all about customer and the needs of the customer.
One of the strategies that brands can use to market their products to the customers is enhancing consumer experience in product delivery. It is important that marketing companies make sure that customers get to benefit from the marketing messages so that they can value the products on the market. Customers should like to know how the product helps them, how they should use it, and how it adds value to their life.
According to Steve Lesnard, many brands fail because they prioritize on creating awareness about a particular product rather than telling the customers how they would benefit from the product. Marketing messages should be outlining the features of the product that the customers want to hear.
Matthew Fleeger is President/CEO of Gulf Coast Western LLC, an American company that has earned an A+ from the Better Business Bureau because of its transparency and openness with accredited partners. Gulf Coast Western invests in properties possessing both geological and geophysical advantages with well-developed structures. Having started in Dallas, Texas, this company has locations in Texas, Oklahoma, Louisiana and Mississippi. Gulf Coast Western focuses on domestic oil and gas reserves in the Gulf Coast region. As its administrative leader, Matthew Fleeger has been successful even during periods of economic adversity for the oil business. Thus, he is well-respected for his expertise in the industry of oil and gas, waste management and tanning industries. Above all, Fleeger is highly regarded for his entrepreneurial ability, along with his skills in team building, strategic planning and contract negotiations.
When it formed partnerships with Orbit Gulf Coast Exploration and Orbit Energy Partners, Gulf Coast Western acquired property rights in Louisiana. By doing so, Fleeger’s company obtained 3D seismic data and access to hundreds of square miles in Southwestern Louisiana. Now, Gulf Coast Western also operates Louisiana development wells and producing wells, such as Zachry Exploration, LLOX, Union Gas, Endeavor NG and Neumin Production. With these wells, Fleeger’s company expects to produce the equivalent of more than 800 barrels of oil daily. Additionally, Gulf Coast Western plans to increase production potential by adding PUD-designated offset wells and by developing two workover wells. Still another acquisition of Gulf Coast Western’s partnerships is with Dallas-based Northcote Energy Ltd. This partnership has expanded operations in the Shoats Creek Field in Louisiana, a location in Beauregard Parish. In this area, more than 4 million barrels of oil equivalents are produced.
As a result of the acquisitions of his company, Matthew Fleeger, who holds a degree in Business Administration from Southern Methodist University, is highly recognized for his strategic planning skills, his adeptness in team building and contract negotiation, and his entrepreneurial abilities. Before his present position, Fleeger was CEO and President of Med Solutions. He was also successful in the tanning industry where he helped to develop Palm Beach Tan and Mystic Tan.
The Aspire Luxury Apartment, New Brunswick, New Jersey, is one of the architectural designs that is geared towards showing that the real estate development in the United States has gone to another level. This is not an ordinary residential facility that you will come across in your suburbs or on the outskirts of the city. This is a modern residential facility with more than 235 residential apartments, which have all been made with the needs and interests of the consumers at heart
Recent reports show that a considerable number of the United States citizens are using a particular percentage of their income for entertainment. This means that indoor or outdoor residential clubs have become fashionable around the country. If you are looking for an apartment that has both indoor and outdoor club, where you can play and rest after work, then you need to get your residential apartment at the Aspire apartment. There are other important facilities that you will get to enjoy while living in this apartment.
A storage space is always an important thing to have in your residential facility. It helps you to store most of your properties, especially the old furniture and other fittings that you might not need in your home. You also get an opportunity to store your bike in a private room without the interference of other people. Besides the individual storage facility, there is also an opportunity for neighborhood dining. If you are enthusiastic about sharing your life with others, there is a rooftop sundeck and outdoor BBQ space.
Boraie development, which is the real estate company behind the Aspire Luxury Apartment, has been involved in other projects before but this project captures the imagination of many property lovers. From the architectural design to the final touches, the Aspire apartment is a clear statement that the real estate industry in the United States is changing to more personable, customized, and state of the art properties. The Aspire has laid a mark that others have to meet or even supersede.
Immediately after launching the Aspire Apartment, Boraie development engaged in another infrastructural project that is expected to change the outline of Newark city. Shaq Tower is a 168-unit apartment that has been built by the partnership between Boraie development and former basketball superstar, Shaquille O’Neal. The new project is expected to change downtown Newark, which can be considered to be less developed area in New Jersey.
CEO Steve Ritchie came on board at Papa John’s at the right time when the company needed major interventions to help it maintain its vast presence and huge customer-base. He started by putting in place some remedies including writing a letter of apology to customers about the remarks of the company’s founder which tainted its reputation. He distanced himself, his office and the company at large from the remarks saying that they are not in any way a representation of the values and views of the company. He issued an outright apology.
Steve Ritchie said that the company is not an individual and it has more than 120,000 corporate and franchise team members across the world. These are individuals from all walks of life hailing from the communities of their customers. They are always striving to provide customers with better services and better pizza. They make up the customers’ local owners as well as operators who are pillars of their community. To show that the letter was not mere public relations words, he highlighted some of the steps the company would take to improve its practices going forward.
The senior executive said that outside experts would be brought in to audit their company’s culture, inclusion and inclusion practices and the audit would be used to set more clear goals. Additionally, the senior management team members would go around the company’s locations listening to the feedback of employees and franchisees on the path forward. Transparency is important to Steve Ritchie because he wants their customers to hold them accountable.
Steve Ritchie said that he would personally lead the efforts to earn the trust and respect of their customers again. He recognizes it will take some time but he is confident they will get there. The letter was very compelling and it finished by thanking their customers for their loyalty. Papa John’s recognizes that they are in business because of its customers. According to Steve Ritchie, they hope that they will continue to have the honor of serving the customers. Needless to say, the letter is direct to the point and the apology is pretty clear. It is a positive step toward the right direction.