Richard Liu Qiangdong is the intellect behind JD.com, an e-commerce giant which serves China, Vietnam, Thailand, and other parts of the world. The e-commerce boasts of a large selection of consumer goods ranging from high-end apparel to fresh foodstuffs.
Jingdong started as a small shop based in Beijing. It sold computer parts. Within five years, Richard Liu Qiangdong extended the shop’s boundaries to 12 different locations. According to his interview with the World Economic Forum, Mr. Liu said that he worked hard to raise funds for his ailing grandma’s medical bills.
Richard Liu Qiangdong decided to convert his brick and mortar stores to an e-commerce store in 2004 when the SARS outbreak hit China. During that period, people were advised to remain indoors, as a way to avoid the deadly respiratory disease.
Mr. Richard Liu Qiangdong shifted from selling computer parts to selling almost all sorts of consumer goods. The online store supplied electronics, furnishings, groceries, foodstuffs, furniture, and clothing. Unlike his rivals, Qiangdong made sure that his store provided quality products.
Besides supplying quality goods, JD.com invested heavily in logistics to let its customers receive their merchandise within the shortest time possible. Richard Liu acknowledged that the quick logistics was one of the schemes that navigated his e-commerce to the industry’s top position. See Related Link for more information.
Today, JD.com has grown to be one of the most successful e-commerce in Asia. It has a valuation of $67 billion. It employs over 162,000 people, and it is on the verge of extending its boundaries to the global market.
Richard Liu also disclosed that JD.com intends to partner with more European retailers as part of the initial steps towards its European expansion. By doing so, Jingdong will allow leading brands to access the Chinese market through its online platform. On the other hand, JD will also promote leading Chinese brands in the European markets through its online platform.
During the World Economic Forum interview entitled “An Insight, An Idea”, Richard Liu Qiangdong disclosed that his e-commerce had started partnering with foreign brands as a plan to woo international customers. “Our e-commerce store is eying the United States and Europe markets in its first phase of expanding into the global market,” added Richard Liu.