Lori Senecal is one of the leading female executives in the world. She is currently the international CEO of CP+B. Lori is in charge of the company’s global growth and providing a worldwide plan for its expansion. She was brought to the agency in 2015. Lori immediately infected the company with her will and experience. She was able to transform the culture at CP+B. Lori provided a work environment that was exciting and cutting-edge. She has been recognized by many organizations for her innovative leadership. Lori was named one of the Agency Executives to Watch and also was recognized as Creative Innovator of the Year.
CP+B has thrived under its current management. Lori Senecal has led the company to secure deals with clients such as American Airlines, PayPal and Hershey. CP+B received the Titanium Grand Prix award. This honor was given to the company for its work with Domino’s. Lori and CP+B are credited with presenting ideas that push the market in new directions.
Lori Senecal is very astute about modern technology. She has used her skills to recognize talent. It has helped her take advantage of the available resources and experienced personnel at the organization.
Lori Senecal was a successful leader at other companies before arriving at CP+B. She held the title of CEO at KBS. Lori was also there Global Chairman. Lori directly participated in growing the agency to a 900 personnel firm. KBS was named one of the best places to work in New York City by Crains while Lori was at the helm.
Lori Senecal worked as a President of the McCain Erickson New York offices before KBS. Her title was Global Chief Innovator. Lori was recognized as the Woman to Watch in 2013. Lori was also a member of the Ad Council Board of Directors. Check out their website lorisenecalglobalceo.com
Lori Senecal begins her day with a bit of physical activity. She takes a brisk walk to allow her mind to flow with new ideas. This prepares her for the obstacles that come with every day. From this point she is able to sit down with her team and discuss the agenda. Lori does this while also maintaining a focus on her clients and their specific interest.