Conquering The Tourism Industry In Brazil – A Look At Guilherme Paulus Journey

The name Guilherme Paulus may sound family for a number of reasons. This is because he recently joined the league of billionaires making him among the wealthiest individuals not only in Brazil but across the globe.

Guilherme Paulus has been investing in tourism for over forty years and has come to be one of the most consistent investors in the Brazilian tourism industry, having diverse investments ranging from travel agencies, tour companies, and hotels. His networks of investments are held in two major companies which are GJP network and CVC Brasil Operadora e Agencia de Viagens S.A.

These two today hold a lot of sway in the Brazilian tourism sector as CVC Brasil Operadora e Agencia de Viagens S.A. is currently the largest tour operator in the country having bought out smaller competitors such as Experimento consolidating its hold on the market. Although in 2009 Guilherme Paulus sold a controlling stake to a private equity firm he still owns a substantial percentage of the business which accords him a level of influence within it. Guilherme Paulus began CVC Brasil Operadora e Agencia de Viagens S.A. in 1972 at the time he envisioned growing it into a travel agency. He would, however, improve on that idea over time and create a tour company instead. He had realized the potential held by the tour industry after organizing a trip for Mercedes employees on a low-cost budget at a time when he was really struggling to stay afloat. His commitment to CVC Brasil Operadora e Agencia de Viagens S.A. saw it rise to get national recognition and has won him numerous awards, including Entrepreneur of the year a number of times. He would, however, invest in the hotel industry at the beginning of 2005 when he incorporated the GJP network, which today’s holds assets worth approximately 500 million dollars. The network runs a chain of hotels spanning the entire country and are ranked from five stars to average resorts. This diversification is what has enabled GJP to capture a diverse range of clients over the years and accorded them returning clients every so often.

Find more about Guilherme Paulus: http://forbes.uol.com.br/negocios/2015/12/como-o-bilionario-guilherme-paulus-pretende-se-tornar-o-maior-hoteleiro-do-brasil/

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